curves

5pp flip book execution, 4pp gatefold execution and 4pp in-mag advertorial for Curves, appearing in New Idea. The flipbook campaign focused on shaping up for spring with Curves brand focused content on various ways to get healthy for spring. 

The gatefold campaign focused on introducing Curves to New Idea readers and the success stories of the winners of the Curvette of the Year awards. The in-mag advertorial had a more concentrated focus on the stories of the Curvette of the Year award winners.

ROLE:

• Collaborative ideation

• Design of artwork from concept to print