Aldi advertorials appearing in New Idea and That's Life. The campaign focused on Aldi's Supermarket Switch Challenge, using real Aldi customers and skeptics, with the customer challenging their skeptic friend to shop at Aldi and be impressed by the difference to other major supermarkets. The campaign ran over a period of 3 weeks.

ROLE:

• Ideation

• Design of mock and final artwork from

concept to print